Goal Setting

7 January 2026

Goal setting is incredibly important, as part of my personal and business development, I take a unique approach to setting and measuring my goals. If you’ve ever seen my Google Calendar, it looks incredibly complicated and jam packed.


In reality, it’s not. I use my calendar to set reminders, to ensure I don’t forget to call back that owner, or the council or the local water provider. And it’s all colour co-ordinated, so it can look completely wild and overwhelming to the untrained eye. A critical function of my calendar is to help me set goals. I set goals for the week, for the month, for every 3 months, 6 months and for every year. The unique thing about my goal setting is that I will record a video, and prompt myself to open the video in my calendar, say in 6 months time for example.


The video is generally 5 minutes long or so, and I talk about what’s happening in my life at that time, how the business is going, any issues and problems I am facing, and importantly, where I want to be at the time I open the video.


Before starting EZPZ, I set goals and thought about goals, but I never had a habit of really sitting down, taking 5 minutes to simply record a quick screenshot of my life, as it was in that moment.


I have learned some valuable lessons from making these videos. The first thing is, whatever is bothering me or causing me problems and stresses right now, likely won’t be an issue in 3 months time, heck, it likely won’t be an issue in 3 weeks time. It’s often trivial and amusing when I look back at a video I sent myself 3 months ago to open. The benefit of this reflection and

hindsight allows me to digest problems in a healthier and less taxing way. In the present, when facing issues or problems that are high in stress, I find asylum knowing this problem will pass. I used to get very stressed, and truthfully I still do - stress is an important tool for growth and action. But ensuring that the stress is not overwhelming or taking a physical toll on me is super

important. Reminding myself of the videos is reassuring and helps me keep a holistic mindset. As we close off the first full year of business operations (2025), EZPZ has been able to far exceed expectations and smash goals which I had previously set. The volume of listings that are now under management are a clear reflection of the large appetite for quality property

management services in Melbourne.


As I navigate the path of entrepreneurship, goal setting will continue to be a critical part of ensuring the success of the company, and me personally.



Best,

Daniel

Where it all started

4 October 2025
The idea for EZPZ Property Management started long before any official paperwork was filed. It was late 2019. I had just bought my first apartment in Auckland, New Zealand. After living in the apartment for several months, I made the decision to rent it out. That’s when I encountered something unexpected: Poor service levels in the Property Management (and Real Estate Sales) industry. I was struck by: ● A surprising lack of care, ● Minimal communication and responsiveness, ● High levels of staff turnover in every agency I approached. Eventually, I signed with a rental agency—but weeks went by, and my apartment remained vacant. No updates, no urgency, and no clear plan. Frustrated, I took matters into my own hands. I grabbed my phone, took some photos, and listed the apartment on a few social media platforms. Within days, I was getting messages and enquiries. I even began scheduling inspections on behalf of my property manager. It wasn’t long before a tenant, someone I had directly connected with, signed the lease. At the time, I didn’t realise it, but a fire had been lit. My sales background & foundation: In 2020, I moved into a role in real estate sales, working with a boutique agency in Auckland. We specialised in selling apartments, offering one-on-one inspections instead of traditional open homes. It was a more personal approach, and it worked—our conversion rates were some of the highest in the city. That role sharpened my sales skills and gave me valuable insight into what property owners actually want. Over the next two years, I built a small property portfolio in Auckland. New City, New Chapter: In September 2022, post-COVID, I felt it was time for a change. I explored options between Sydney and Melbourne, eventually choosing Melbourne to start fresh. New city, new challenge—close enough to home, but far enough to grow. I took a role at South Yarra BMW, where I worked for nearly two years. It was a return to a familiar skillset—sales—but something still pulled at me. While living in Australia, I continued to experience frustration with my property manager back in New Zealand: ● Confusing income statements, ● Extra charges for organising basic maintenance ● Poor communication all around. Despite living overseas, I eventually took over management of my NZ properties myself—from Melbourne. That experience only confirmed what I already knew: Property owners deserve better. The Turning Point: While still working full-time, I started laying the groundwork for something more. I’d print flyers at work, mock up QR codes, and brainstorm how I could one day launch my own property management business. I’d show my workmates the drafts and share my vision with them. But I had doubts: ● I'm young ● I didn’t grow up here ● I had no support network or connections in Melbourne I’ve always been someone who takes action—often impulsively, always with intention and I don’t let the fear of failure stop me. I try, I learn, I improve. At the time, I lived alone in my apartment in South Yarra—just around the corner from South Yarra BMW. I was saving every dollar I could. Not for crypto. Not for shares. Not for a house deposit. I was saving to buy time—enough to give myself 12 months of rent, food, and basic expenses so I could commit, fully, to starting this company. And So, EZPZ Was Born. On the 28th of July, 2024, I took the first official step. That’s the day this photo was taken. The first day of EZPZ Property Management. A company built on personal experience, frustration, and a vision for how things should be. Why EZPZ? Because property management should be easy: ● Easy for owners – clear communication, transparent fees, zero fluff. ● Straightforward for tenants – respectful service and reliable support. ● Backed by action, not excuses.  That’s what I set out to build. And that’s what EZPZ is all about.

Books that inspire my personal & business philosophy

4 October 2025
A big part of how I approach business and life comes from one of my biggest passions: reading. Books have been my greatest mentors, shaping the way I think, the way I am building my business and the way I live my life. Here are three that continue to inspire me daily. Atomic Habits by James Clear This book is a constant reminder that big change doesn’t happen overnight — it’s the 1% improvements that make all the difference. Especially in my first few months as a first time business owner, the Kaizen philosophy of continuous small steps forward was a critical theme that helped me get off the ground, from 0 to 1. Now, as the business evolves and grows, the same philosophy means continually refining the way we communicate with owners, tenants and contractors. Even days when I feel like little progress has been made with business development, I would tell myself, if I can get 1 Google review today, it’s a 1% improvement, or 1 good phone call or if I can tell a dozen people that my business exists, I’ll count that as a win. The Diary of a CEO by Steven Bartlett This book gave me a front-row seat into the lessons of someone who has built, failed, and built again. The themes of marketing, standing out in crowded markets, and most importantly embracing failure have stuck with me. Property management is a business full of challenges and unexpected hurdles. I’ve never been afraid to take action, but Bartlett’s perspective reinforced the idea that failing fast is part of moving forward. It’s how you find better solutions, grow stronger, and ultimately stand out. This is something the resonates deeply with my personal traits & characteristic. The Psychology of Money by Morgan Housel Money is a subject often avoided, yet it dictates almost every decision in our life. This book dives into timeless lessons on financial literacy, investing, and the power of compounding interest. For me, it has helped shape not just my personal financial foundation, but also how I think about the long-term sustainability of my business. Property management is about trust, owners trust me with their most valuable assets — and having a deep respect for financial principles allows me to manage with care, foresight, and responsibility.  These books are the frameworks for my business and personal philosophy. My approach is rooted in constant learning, genuine care, and the belief that small, consistent improvements will transform an industry that has needed change for far too long. If you’re an owner or tenant who has felt let down by the traditional way property management operates, know this: we’re doing things differently, and it’s working.